Stamford Public Schools

Website Documentation:      Google Analytics Dashboard Reports

Updated:      9/19/2017


The purpose of this guide is to review the different features of the Google Analytics Dashboard Reports you will now receive on weekly basis.  You have been registered for these reports because this website performance-related data may inform certain administrative decisions about the content you are publishing.

If you have any questions after browsing this guide, please contact webmaster@stamfordct.gov for assistance.


This Week – Total Page Views

This Week - Total page Views Image
This amount represents the total number of times a page on your school’s website was viewed in the date ranged covered by the report.


This Week – Page Views Over Time

This Week – Page Views Over Time
This graph maps your school’s website’s page views over the course of the date range.  You are able to see, over time, which days receive the most traffic.  This graph will also demonstrate any unusual spikes or losses in website traffic.  For example, a high-profile event drives traffic to your website.

This Week – Top 10 Viewed Pages

This Week – Top 10 Viewed Pages

This table reveals which 10 pages or files were the most popular in the date range.  The “Pageviews” column represents the total number of times a page was viewed.  The “Unique Pageviews” column represents the total number of individual users who have accessed the page with a particular computer/device.  For example, John Parent might view a certain page 5 times on his laptop computer but that will be counted as only 1 “unique” pageview.

This table will indicate, among other things, if your latest news, events, or other important updates are receiving the traffic you might hope that they receive.  If parents and students are not finding certain details, you may want to create additional links or update menus to ensure the information is accessible.


This Week – Social Media Referrals (Top 10, if available)

This Week – Social Media Referrals (Top 10, if available)

This table attempts to capture the frequency of pageviews that are caused by a user navigating to the school website from a link shared on a social media-related source.  If you increase the amount of times that the school’s website is promoted on Facebook or Twitter, you should expect increased activity here.

This Week – Device Usage Comparison

This Week – Device Usage Comparison

This graph illustrates which devices were being used to access the website in the date range, as a percentage of total pageviews.  Included devices are Desktop computers, Tablet devices, and Mobile devices (i.e. smart phones).

Your new school website uses a responsive design, meaning that each of these devices provide an optimized view of the website based on screen size.  As an administrator, you should keep tablet and mobile users in mind when publishing content.  Certain page layouts or instructions (e.g.  “click the button on the left” ) may not translate perfectly across these different devices.